What should a first-time exhibitor bring to a trade show booth?

Plan your display ahead of time. Most booths need a table with a cloth, a banner or sign with your business name, printed materials, business cards and a way to collect contact information from visitors. Check whether the show provides tables, chairs, carpet and electricity, or charges extra for them.

Bring practical supplies: extension cords if allowed, tape, scissors, zip ties, a phone charger, pens, water and snacks. If you are demonstrating software or showing photos, bring a screen or tablet and a backup plan in case the venue internet is weak.

Decide in advance what you want visitors to do, such as sign up for a newsletter, schedule a consultation or consign items, and make that easy. Staff the booth with friendly people who will stand and greet visitors rather than sit behind the table looking at their phones.