What information should I include in a print ad for an estate sale?

Print space is limited and often priced by size, so focus on what makes people show up. Include the words "Estate Sale," the dates and hours, the general area or address according to your security practices, and a short list of the most appealing categories, such as antique furniture, tools, jewelry, or collectibles.

Add payment methods and any important notes, such as cash only, numbers handed out at a certain time, or no early sales. Include a phone number or web address where people can see photos and more details, since a print ad can only show so much.

Keep the wording clear and easy to read. Avoid abbreviations that readers may not understand. If the publication allows a photo, choose one striking image of a standout piece or room. Check deadlines carefully, because print ads are often due several days before publication.