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BidBuySmart
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How should I describe items in an auction listing without overstating them?

Asked by sitecontributor|Advertising and Marketing

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BidBuySmart

Describe what you can see and verify, and be careful with words that imply facts you have not confirmed. Measurements, materials you are sure of, visible marks, and condition are safe ground. Words like "antique," "signed," "sterling," "original," or a specific maker's name carry weight, so use them only when you have good reason.

When you are unsure, say so. Phrases like "appears to be," "marked," "attributed to," or "in the style of" are common in the trade because they tell buyers exactly what you know. Point out damage, repairs, and missing parts plainly, and back it up with photos.

Honest descriptions protect you. Overstated listings lead to disputes, returns, bad reviews, and in some cases legal trouble, and rules on misrepresentation vary by state. Clear terms of sale, including any as-is language, help too. Buyers who trust your descriptions tend to bid more confidently and come back.

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