How can I avoid buying fake or misrepresented art online?

Buy from sellers with a verifiable track record, such as established galleries, reputable auction companies, or artists who sell directly through their own studios. Research the seller's history, reviews, and contact information before paying. Be wary of prices that seem too good to be true for well-known artists.

Ask for detailed photos, including the back of the work, signatures, labels, and any documentation. Request a written description and, for valuable pieces, ask whether the seller guarantees authenticity. For prints, ask whether it is an original print or a reproduction and get edition details.

Use payment methods that offer some buyer protection rather than wire transfers or gift cards. If something feels off, such as pressure to pay quickly or vague answers about provenance, walk away. For major purchases, consult an independent appraiser or specialist before buying.