What mistake do most buyers make when buying a luxury watch?
Most buyers get carried away by big brand names and hype, and forget to check if the watch is genuine, well‑maintained, and comfortable on their wrist. A better way is to slow down, research the model and seller, and only buy when the watch fits your style, feels good, and matches your budget. Before you commit, take a moment to ask questions, compare options, and be sure the watch is something you will enjoy wearing for years.